De Beers Paris Diamond Jewellery Flagship Store | De Beers TW

A New Flagship Store in Paris

The De Beers London flagship on rue de la Paix brings the House’s unmatched diamond expertise and creativity to Paris - a city synonymous with elegance, artistry and timeless style. Now, a new chapter begins at the heart of the historic home of High Jewellery.

1 The Gallery

2 The London Library

3 The Drawing Room

4 The Gallery

The rue de la Paix De Beers London flagship is the first example of a bold new retail concept that celebrates our heritage, blending our roots in Southern Africa with the energy and spirit of London.

The High Jewellery Lounge

The High Jewellery lounge is replete with artistic references to the Okavango Delta, whose beauty inspires De Beers London’s iconic designs.

The Diamond Suite

In the Diamond Suite, discover a world of diamond artistry, featuring an exceptional array of diamond solitaires hand‑selected for their rare visual perfection.

The Great Room

In the Great Room and Gallery, step into a universe where the raw beauty of Southern Africa and the majesty of the Namibian sand dunes meet the artistry of diamond expertise.

Plan Your Visit

Contact our Brand Ambassadors to discover our exceptional collections by enquiring online, or to arrange an appointment.

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Make an enquiry

For any questions or guidance, you may need, our expert Brand Ambassadors are here to help. You can speak with us in‑store or connect via live chat.

Send a message

Reserve your After Sales service

Whether you require cleaning, resizing, remounting, personalisation, annual servicing, or to discuss a repair, you can book a virtual or an in-store appointment.

Book an Appointment

Plan your Visit

12, rue de la Paix

75002 Paris,

France

Opening Times

Monday - 11:00am – 7:00pm

Tuesday – 11:00am – 7:00pm

Wednesday – 11:00am – 7:00pm

Thursday – 11:00am – 7:00pm

Friday – 11:00am – 7:00pm

Saturday – 11:00am – 7:00pm

Sunday – Closed

Find a Store

Iconic Collections

Talisman

An ancient symbol of strength, the Talisman collection honours the beauty and transformative power of rough diamonds.

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Enchanted Lotus

A jewellery collection rich in symbolism, drawing inspiration from the lotus flower’s ability to bloom anew each day.

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Complimentary Benefits

Lifetime Guarantee

At the heart of De Beers Unlocked is our lifetime guarantee, ensuring your jewellery stands the test of time.

Diamond Jewellery Cleaning

Have your diamond jewellery meticulously cleaned. This service includes an advised annual inspection of the diamonds and their settings.

Virtual Appointment

Our experts will be happy to inspect your jewellery to determine if it’s eligible for a freshen up. Complimentary on first polish.

Secure Payments

Every transaction is secured with the highest standards of encryption.