London by De Beers takes inspiration from our founding city. Following the course of the Thames through the heart of London, this exquisite collection represents the iconic silhouettes of the river’s neighbouring landscape, capturing their unique forms and spirit through enchanting diamond designs.
The collection mirrors the story of our De Beers London muse – an elegant, independent and talented female icon – as she follows the path of the Thames and journeys through her hometown.
Follow her across Albert Bridge. Its threads of suspension frame her in perfect symmetry. Like the structure she traverses, her elegance abounds in polished precision.
Cast your eye with her across the river to see Battersea Power Station. Its power may have expired but its imposing structure continues to emit an unending strength. She too has an inner strength. A courage that drives her passions that sees her succeed.
Listen with her as the bells chime in the Elizabeth Tower. A reliable toll that announces to the city that the present is fleeting, seconds quickly move on. Her future is hers to take where she chooses. The world is hers.
Watch the slow ticking of the London Eye’s rotation with her. The instantly recognisable wheel lifting its visitors to a view above it all; a new perspective and an enhanced knowledge of the landscape below.
Her journey echoes the winding path of the Thames.