Privacy & Cookie Policy



Privacy and cookie policy

This website (“Our Site”) is operated by De Beers Diamond Jewellers Limited (“We” or “Us” or “Our”). We are registered in England and Wales under company number 04117269 and have Our registered office at 17 Charterhouse Street, London, EC1N 6RA. We are committed to protecting and respecting your privacy and we comply with data protection legislation and other applicable local laws.

This policy (together with Our Terms and Conditions which can be found at: and any other documents referred to on it) sets out how we will use any personal data which you provide through Our Site. Please read it carefully before you proceed.

By visiting Our Site, and/or using the services offered on or through Our Site, you agree to the terms of this Privacy and Cookie Policy as it may be amended from time to time. This Privacy and Cookie Policy is incorporated into, and part of, the Terms and Conditions of Our Site, which governs your use of Our Site.

Information we may collect from you

We may collect, receive, store and process the following data about you:

• Information that you provide by filling in forms on Our Sites. This includes information provided at the time of registering to use Our Site, subscribing to Our service, posting material or requesting further services including, for example, name, home and/or business address, email address, telephone number, demographic information such as age and/or other information that may identify you as an individual, username and password if you create an account on Our Site and such other information as may be necessary for the purposes identified in this Privacy Policy. We may also ask you for information when you enter a competition or promotion sponsored by Us, sign-up for e-mail newsletters and when you report a problem with Our Site.

• If you contact Us, We may keep a record of that correspondence.

• We may also ask you to complete surveys that We use for research purposes, although you do not have to respond to them.

• Details of (if applicable) transactions you carry out through Our Site and of the fulfilment of your orders.

• Details of your visits to Our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for Our own billing purposes or otherwise and the resources that you access.

•Any other data you may provide to us in connection with Our services and/or Our Site

If you do not agree to Us collecting this information about you, we may not be able to provide you with certain services, including those identified in this Privacy Policy, and you should not use Our Site as some of this information is collected automatically.


IP addresses, cookies and GIFs

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to Our advertisers. This is statistical data about Our users’ browsing actions and patterns, and does not show personal details that identify you.

For the same reason, We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies are small pieces of information sent by a web server to a web browser which allow the web server to recognise the web browser. They help Us to improve Our Site and to deliver a better and more personalised service. They enable Us:
• To estimate Our audience size and usage pattern.

• To store information about your preferences, and so allow Us to customise Our Site according to your individual interests.

• To speed up your searches.

• To recognise you when you return to Our Site.
You can control how your browser handles cookies received from websites. You can choose to refuse all cookies, or to be prompted before a cookie is saved to your hard drive, or to only accept cookies from certain websites that you designate. Information on deleting or controlling cookies is available at By refusing to accept cookies from Us, you may not be able to use some of the features and functionality available on Our Site.
Here is a list of the cookies on Our Site and what they are used for:

Name Purpose Type More information on how to opt out
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer is allowed to use cookies. Unknown Disable Cookies in your browser.
external_no_cache A flag which indicates whether caching is disabled. Unknown Disable Cookies in your browser.
persistent_shopping_cart Session key for the current session, storing shopping cart values. Session key Disable Cookies in your browser.
Stf If links to a product were sent to friends, this cookie stores the timestamps in the ‘$timeStamp1, $timestamp2, …, $timestampN’ format. Unknown Disable Cookies in your browser.
pollN A poll ID to indicate that the poll has been already voted. Unknown Disable Cookies in your browser.
frontend Session ID for the users current session Session Disable Cookies in your browser.
guest-view Allows guests to edit their orders. Unknown Disable Cookies in your browser.
CUSTOMER Hashed value of a customer ID in the ‘customer_$customerId’ format. Unknown Disable Cookies in your browser.
CUSTOMER_INFO Hashed value of a customer group ID in the ‘customer_group_$customerGroupId’ format. Unknown Disable Cookies in your browser.
NEWMESSAGE Indicates whether a new message has been received. Unknown Disable Cookies in your browser.
CART Hashed value of a quote ID in the ‘$quoteId’ format. Unknown Disable Cookies in your browser.
COMPARE List of product IDs added by customer to compare list in the ‘$productId 1, $productId 2, …, productId N’ format. Unknown Disable Cookies in your browser.
POLL ID of a recently voted poll. Unknown Disable Cookies in your browser.
RECENTLYCOMPARED A customer’s list of recently compared product IDs in the ‘$productId 1, $productId 2, …, productId N’ format. Unknown Disable Cookies in your browser.
WISHLIST Hashed list of products added to Wishlist in the ‘$productId 1_$productId 2_…_productId N’ format. Unknown Disable Cookies in your browser.
WISHLIST_CNT Hashed number of items in the customer’s Wishlist in the ‘wishlist_item_count_$productCount’ format. Unknown Disable Cookies in your browser.
CUSTOMER_AUTH Indicates whether a customer is logged in. A hashed value of ‘customer_logged_in_0|1’ Unknown Disable Cookies in your browser.
CATEGORY_INFO Stores the category info on the page. This allows displaying pages more quickly. Unknown Disable Cookies in your browser.
LAST_CATEGORY Recently visited category ID in the ‘$categoryID’ format. Unknown Disable Cookies in your browser.
VIEWED_PRODUCT_IDS Recently viewed product IDs in ‘$productId 1, $productId 2, …, productId N’ format. Unknown Disable Cookies in your browser.
currency Code of the currency selected by a customer (‘USD’, ‘UAH’, ‘GBP’, etc.) store Store view code. Unknown Disable Cookies in your browser.
NO_CACHE Indicates whether it is allowed to use cache. Unknown Disable Cookies in your browser.
LAST_PRODUCT Last viewed product ID. Unknown Disable Cookies in your browser.
countrycode Current country for store locator. Session Disable Cookies in your browser.
regionCookie Current region for store locator. Session Disable Cookies in your browser.
adminhtml Maintains the current WP admin session. Session Disable Cookies in your browser.
wordpress_[hash] Used when a user logs into WP admin to store auth. details for /wp-admin/. Session Disable Cookies in your browser.
wordpress_logged_in_[hash] Used on successful WP login to maintain identity. Session Disable Cookies in your browser.
wp-settings-{time}-[UID] Used to customise use of WP admin. Only used when logged in. Session Disable Cookies in your browser.
_icl_current_language Used to maintain WP multi-language selection. Session Disable Cookies in your browser.

We may use “clear GIFs” (aka “Web beacons” or “pixel tags”) or similar technologies, in Our Site and/or in our communications with you to enable Us to know whether you have visited a web page or received a message. A clear GIF is typically a one-pixel, transparent image (although it can be a visible image as well), located on a web page or in an e-mail that communicates to Us whether you viewed an email that We sent you or visited a certain page on Our Site. A clear GIF may enable Us to relate your viewing or receipt of a web page or message to other information we hold about you.

Our server automatically collects data about your server’s internet address when you visit Us. This information, known as an Internet Protocol address, or IP Address, is a number that’s automatically assigned to your computer by your internet service provider whenever you’re on the internet. When you request pages from Our Site, Our servers may log your IP Address and sometimes your domain name. Our server may also record the referring page that linked you to Us (e.g., another website or a search engine); the pages you visit on Our Site; the website you visit after Our Site; the ads you see and/or click on; other information about the type of web browser, computer, platform, related software and settings you are using; any search terms you have entered on Our Site or a referral site; and other web usage activity and data logged by Our web servers. We use this information for internal system administration, to help diagnose problems with Our server, and to administer Our Site. Such information may also be used to gather broad demographic information, such as country of origin and internet service provider. Any or all of activities with regard to Our Site usage information may be performed on our behalf by our services providers

Where we store your personal data

The data that We collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) and your country for the purposes outlined in this Privacy and Cookie Policy. It may also be processed by staff operating outside the EEA and your country who work for Us or for one of Our service providers for the purposes outlined in this Privacy and Cookie Policy. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

More specifically, we may transfer your data to:

  • your local De Beers entity for the purpose of managing Our and their relationship with you and for the purposes outlined in this Privacy and Cookie Policy;
  • our service providers in the United States for email purposes; and/or
  • Our data centre in Singapore for the purposes of administering your account with us (if you choose to create one).

By submitting your personal data, you agree to this transfer, storing or processing of your personal data. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy and Cookie Policy.


Where we have given you (or where you have chosen) a password which enables you to access certain parts of Our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

While We have implemented reasonable technical and organisational precautions to protect the security and integrity of personal data provided to Our Site, due to the inherent nature of the internet as an open global communications vehicle, We cannot guarantee that information, during transmission through the internet or while stored on Our system or otherwise in Our care, will be absolutely safe from intrusion by others, such as hackers. We maintain physical, electronic and procedural safeguards to protect your Personal Data.

You agree to (a) immediately notify Us of any unauthorised use of your password or account or any other breach of security, and (b) ensure that you exit from your account at the end of each session. It is your responsibility to control the dissemination and use of your password, control access to and use of your account, and notify Us when you desire to cancel your account on this Site. We are not responsible or liable for any loss or damage arising from your failure to comply with this provision.

We will not be liable for disclosure of your information due to errors or unauthorised acts of third parties during or after transmission.

We recommend that you change your password every three months. If you are using a public computer (e.g. at a library), or a shared computer, We urge you to log out of your account and Our Site altogether, and quit the browser application before you leave the computer. This will help prevent others from accessing your account and any personal information.

In the unlikely event that We believe that the security of your personal information in Our possession or control may have been compromised, We may seek to notify you of that development. If a notification is appropriate, We would endeavour to do so as promptly as possible under the circumstances, and, to the extent We have your e-mail address, We may notify you by e-mail. You hereby consent to Our use of e-mail as a means of such notification.

Uses made of the information

We use information held about you in the following ways:

• To ensure that content from Our Site is presented in the most effective manner for you and for your computer.

• To carry out Our obligations arising from any contracts entered into between you and Us.

• To allow you to participate in interactive features of Our service, when you choose to do so.

• To notify you about changes to Our service.

• If you review or download information on Our Site, We track the visit to give Us information about which part of the site is frequented.

• To send you notices (for example, in the form of e-mails, SMS, mailings, and the like), and otherwise correspond with you, about products, services, companies and events, sponsored by us and others, that We think might interest you, where you have consented to be contacted for such purposes.

We may also retain data about your transaction (if applicable) on Our Site, such as the dates you purchased and the quantity and value of the purchases (if applicable).


Your personal information may be retained, processed and used (by Us and Our service providers) for as long as necessary and in locations that We consider appropriate for the purposes identified in this Privacy Policy.

Service providers

We may use third-party partners to help operate Our Site and deliver Our products and services, and may share your information with Our affiliates, service providers and other third parties that provide products or services for or through this Site or for Our business (such as website or database hosting companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfilment companies, and other similar service providers that use such information on Our behalf).

We may disclose aggregate statistics regarding user behaviour as a measure of interest in, and use of, Our Site and e-mails to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.

Disclosure of your information

Your privacy is important to Us. We may disclose your personal information to any member of Our group, which means Our subsidiaries, Our ultimate holding company and its subsidiaries for the purposes identified in this Privacy and Cookie Policy.

We may also use your personal information to maintain Our internal record keeping and/or share it with Our affiliates for internal marketing or other purposes.

We may disclose your personal information to third parties:

• In the event that We sell or buy any business or assets, in which case We may disclose your personal data to the prospective seller or buyer of such business or assets.

• If De Beers Diamond Jewellers Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

• If We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply Our Terms and Conditions and other agreements; or to protect the rights, property, or safety of De Beers Diamond Jewellers Limited, Our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We may disclose user information to government authorities, and to other third parties when compelled to do so by government and law enforcement authorities or otherwise as required or permitted by law, including but not limited to in response to court orders and subpoenas. We also may disclose user information when We have reason to believe that someone is causing injury to or interference with Our rights or property, other users of Our Site, or anyone else that could be harmed by such activities. Additionally, We cooperate with law enforcement inquiries and other third parties to enforce laws, intellectual property rights and other rights.



We may permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and they may contact you about these by post, telephone or electronic means. Where We permit selected third parties to use your data, they will contact you by electronic means only if you have consented to this.

You have the right to ask Us not to process your personal data for marketing purposes. In accordance with local laws, We will seek your permission (before collecting your data) if We intend to use your data for such purposes or if We intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms We use to collect your data.

You have the right to “opt in” and “opt out” of certain uses of your personal data. For example, at the time you are requested to provide personal information on the Site, you may have the opportunity to elect to, or not to (1) receive correspondence from Us, or (2) have your personal information shared with other entities for their marketing purposes.

Please understand that if you opt out of receiving promotional correspondence from Us, We may still contact you in connection with your relationship, activities, transactions and communications with Us. Also, a request to have Us stop sharing your personal information with other entities for marketing purposes will only apply as of the date of your request, and We will not be responsible for any communications that you may receive from entities that received your personal information prior to such request. In these cases, please contact that entity directly. You can also exercise the right at any time by contacting Us at Client Services, 17 Charterhouse Street, London EC1N 6RA OR

Our Site may, from time to time, contain links to and from the websites of Our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that We do not accept any responsibility or liability for these policies or Content contained on this Site. Please check these policies before you submit any personal data to these websites.

Access to information

Subject to your local laws, you may have the right to access all the personal information we hold about you (which may include a right to correct any inaccuracies or request deletion or object to the processing of your information). If you wish to exercise your rights in relation to your personal data which is held by Us, please contact our Client Services Team at OR Client Services, 17 Charterhouse Street, London EC1N 6RA.We may require verification of your identity before providing a copy of your information as permitted by law.

Public and Interactive Areas of our site

Personal data that you post on or through the public areas of Our Site are generally accessible to, and may be collected and used by, others and may result in unsolicited messages or other contact from others. You should not provide Personal Data about yourself in public or interactive areas of Our Site. Such Personal Data is not covered under this Privacy Policy.


We are keen to protect the personal data of those under the age of 18. If you are under the age of 18, you should have the permission of your parent or legal guardian before providing any personal information to Us.

Changes to our privacy policy

Any changes We may make to Our Privacy and Cookie Policy in the future will be posted on this page and will be effective upon posting. Your continued use of Our Sites after any such changes are posted will be considered acceptance by you of such changes. Under certain circumstances, We may also elect to have such changes notified to you by e-mail or by posting a notice on the front page of Our Site. You should regularly check back to this page from time to time.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Client Services, 17 Charterhouse Street, London EC1N 6RA OR


A Diamond is forever